Soul Magic is more than just a brand – it’s a transformative experience designed to help individuals break through life’s blockages and step into their highest potential. Founded by lifelong entrepreneur April Gilliam, Soul Magic blends spiritual insights with handcrafted products to create a supportive environment for personal growth. Through intentional tools such as candles, baths, and home-cleansing products, Soul Magic helps individuals clear negative energy, cultivate healing, and embrace abundance in their daily lives.
With a background in cosmetology and interior design, April has spent decades nurturing others, offering not only physical transformations but also emotional and spiritual healing. Inspired by her deep connection to energy work and personal experiences, she developed Soul Magic as a way to guide others toward clarity, renewal, and empowerment. Whether through personalized guidance on natural herbs, crystals, and essential oils or through her growing line of high-vibrational products, April’s mission is to help others align with their purpose and experience the magic within their own soul.
Check out our Q&A with April below.
Tell us about your business and the role you play in it.
Soul Magic is a lifestyle brand that assists individuals with spiritual insights on dealing with blockages that can keep you stagnant in life. My job is to help you ascend to your highest timeline and live out your journey with purpose and fulfillment. I also make handmade products that will assist in cleansing your aura and your space. By using my products, candles, baths, and home cleaning products, you evoke intentional energies that will assist in your transition and keep you in a great space to nurture you and help you grow. The role I play is giving individuals insights into the things that can potentially hold them back. I offer information on natural herbs, crystals, and essential oils that will aid in their ascension. I also recommend/offer products that can be used to take their meditation efforts to another level. My products envoke such energies as Love, Healing, uplifting, protection, abundance and intuition.
How did you come up with your idea or concept for your business? How did you decide on a name?
I am a lifelong entrepreneur; I worked as a cosmetologist and interior designer for over 30 years. After Spirituality 2020, Soul Magic evolved. I grew up Christian. I have always considered myself to be a healer when working with clients. As a cosmetologist I listened to numerous clients that I nurtured from that angle behind the chair. They would come in for hair services and leave out healed just from our conversations and my magical touch. I solved various problems offering my services. I worked with products to solve various ailments of the head, skin, and hair. I also solved many problems with design issues that people face in their homes. I have a passion for working with products, various soaps, shampoo, fragrances etc. I came up with the name because my unique passionate solutions came from my soul and I like to call it my magic. I realized I have the magic to give others and nurture their soul. It is about sharing the soul and experiencing the magic. That way we all have soul magic. It’s an energy that brings high-frequency vibes for a good life.
What makes your business unique in its field?
My business is unique in this field because I have taken my past life experiences and added them to a product that will help others that are in despair, hopeless, feeling stuck, and wants change.
How many employees do you have? And what qualities do you look for when hiring?
I am the only person right now that runs this business.
During your first year of business, what was the greatest lesson you learned?
I learned to put my information in front of all individuals. I like to share what I do because a lot people are stuck in one way or another or they know someone that can and will benefit from what I offer.
Where do you see your business in the next year? The next five? I see my business in the next year growing and reaching people that will use my products and take advantage of how they will help them reach higher heights. In five years, I will be a household name and operating on a level helping individuals become free and explore new horizons.
Why did you decide to join the Chamber?
I decided to join the chamber to network and join like-minded business owners who are reaching out to make a difference in this Asheville area.
What is your favorite part about doing business in the Asheville area?
I like doing business in this area because my services are well-accepted here. I find tons of people who are serious about their spiritual journey. Artists here in this town are serious about their crafts and respect the most weirdest/quirkiest things about my business.
Is there anything else you’d like to share about your business?
I started out selling candles, spiritual baths, and room sprays. Now, my business has grown tremendously, and I offer more products.
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For more information about Soul Magic and its offerings, visit www.soulmagicplace.com and follow along on Instagram at @SoulMagicPlace for spiritual insights, product updates, and inspiration.