When Amanda Dinan started working in retail several years ago, small business owners didn’t have access to the amount of data that corporations did.
“With the innovations of digital point-of-sale systems and e-commerce sites, small business owners now have a wealth of information at their fingertips,” Dinan says. “The problem is, that most small business owners do not have time to analyze their data, they are busy with day-to-day operations. That’s where Point of Sale Strategies comes in.”
With Point of Sale Strategies, Amanda Dinan is helping businesses analyze their data in order to improve performance and create an overall better customer experience.
Check out our full Q&A with Dinan below…
Tell us about your business and the role you play in it.
When I started working in retail 15 years ago, small business owners did not have access to the amount of data corporations did. But with the innovations of digital point-of-sale systems and e-commerce sites, small business owners now have a wealth of information at their fingertips.
The problem is, that most small business owners do not have time to analyze their data, they are busy with day-to-day operations. That’s where Point of Sale Strategies comes in. We analyze your data to create insights on things like product pricing strategy, product assortment, seasonal initiatives, and an overall better customer experience both online and in-store.
How did you get your idea or concept for the business? How did you decide on a name?
The idea for Point of Sales Strategies came from the partnerships I developed when working with independent brands as a Buyer at Ross Stores. I chose Point of Sale Strategies because the “original” POS system, the cash register, is so iconic to retail.
What makes your business unique in its field?
There are a lot of consulting companies out there, but I lay out specific actions that you can take to grow your business, using insights from your data as my foundation.
Where do you see your business in the next year? The next five?
In the next year, I hope to host more local events where I can teach analytics courses to the Asheville business community. Is there anything you are looking to learn? Let me know! In the next 5 years, I hope to attend many ribbon cuttings on my client’s 2nd, 3rd, and 4th locations.
Why did you decide to join the Chamber?
Something I love about Asheville is its tight-knit business community. I wanted to find a way to be a part of a community that inspires me so much.
What is your favorite part about doing business in the Asheville area?
The amazing, creative, and talented business owners that do business here! Everyone has been so kind, and I hope I can make as great of an impact on them as they have had on me.
What else would you like to share about your business?
Data can be overwhelming and its easy to ignore, but it can give you tremendous insights into what your business needs. If you are facing any challenges or are just interested in learning more about data analytics, I would love to chat. I offer free 30-minute consultations to walk through your business and what solutions I may be able to provide.