Entrepreneur of the Month: Twang, LLC

Twang offers customers expertise in brand strategy, marketing, identity, design, social media, publication design and content, and public relations.

 “We are proud that we have built a successful branding and marketing business in a challenging economy thanks to a tremendous amount of hard work, as well as support we have received from the community including the Asheville Chamber of Commerce, our clients, strategic partners, vendors and, of course, our families and friends, ” Bates said.

Twang has experienced phenomenal growth over the last few years, growing by almost 200% from 2010 to 2011 and has received accolades including  a 2012 Silver ADDY for a Camp Highlander brochure and a Superior Communication Award for AdvantageWest’s 2010 Annual Report from the Southern Economic Development Council.  

“It has been remarkable to watch Twang grow over the past year but not surprising,” said Pam Lewis, the Chamber’s Director of Entrepreneurship.  “Twang exhibits excellence in everything they do, and through their work they’ve been able to transform the brand and image of clients further helping them to grow and be successful.  When we speak of the creative class in Asheville – Twang is on the list.”

Bates said, ““We pride ourselves on delivering smart ideas, sophisticated design and exceptional client service without ‘big’ costs typically associated with marketing firms. We are proud that our work has helped more than 30 businesses and organizations in North Carolina build positive brand awareness and grow over the last two years.” 

Local clients include Just Ducky Originals, AdvantageWest, Colton Groome & Company, Beverly-Hanks & Associates, Yesterday’s Tree Home Furnishings and many more.

“We are grateful to live in a community that truly supports creative businesses. We couldn’t succeed without the support of the Asheville Area Chamber of Commerce, Asheville-Buncombe Economic Development Coalition, all of our amazing clients, vendors and partners!” 

“Entrepreneurship to Twang means we get to do what we love — creating powerful brand messages that help businesses, companies and organizations get the responses they want — while contributing to the economic success of our region. It means thinking strategically and acting creatively, so we can provide the best branding and marketing services to clients in all types of industries from healthcare to economic development to financial solutions to nonprofit organizations, so we can continue to make our city and North Carolina an amazing place to live, work, experience and enjoy. Entrepreneurship means anything is possible!”