Diamond Brand Outdoors hosts “Step Out and Shop” to benefit Diana Wortham Theatre

November 25, 2014


The Diana Wortham Theatre and Diamond Brand Outdoors have announced their fourth annual “Step Out and Shop” event at Diamond Brand Outdoors’ new downtown location at 51 Biltmore Avenue in the Aloft Hotel.  Hosted by Diamond Brand Outdoors, the event will be held Thursday, December 4, from 5:00 until 8:00 PM. 

A long-standing supporter of Diana Wortham Theatre and sponsor of the theatre’s Mainstage Dance Series, Diamond Brand presents this evening of shopping with a storewide 20% discount* off its finest selection of brand name fashions, outdoor gear, and accessories.  10% of all store sales will be contributed to the theatre.

While shopping, guests will enjoy an evening of music by the Sara Fields Trio, known for their mix of swing and classic jazz standards. Savory and sweet hors d’oeuvres will be provided by the Aloft Asheville Downtown Hotel’s culinary team. 

According to Catherine Gay, an owner of Diamond Brand Outdoors, the Diana Wortham Theatre is a vital part of WNC and an indispensable contributor to the arts in this state. “We are especially excited to host this year’s event at our new downtown location as we are now neighbors with the theatre, and theatre patrons can enjoy the beautiful downtown area while experiencing the evening!” she said.  “We look forward to introducing patrons and guests to our new, innovative ‘adventure boutique,’ which features an array of wonderful new outdoor gear and gift items in a remarkable setting, just in time for the holidays.”

“Diamond Brand Outdoors cares deeply about our community and the Diana Wortham Theatre is an important part of that community,” Gay continued.  “It is a privilege for us to support the theatre in its endeavors to further the arts and to positively impact the lives of its patrons.”  

Proceeds from the evening’s sales will provide vital financial support for the ongoing programs of the Diana Wortham Theatre. Located in the heart of downtown Asheville and a block away from the new Diamond Brand location, the Diana Wortham Theatre offers live performances of music, theatre and dance throughout the year.  The theatre features nationally touring artists (the Mainstage Series), as well as a wide array of performances by professional and avocational regional arts groups such as the Asheville Ballet, Asheville Lyric Opera, Asheville Contemporary Dance Theatre, Asheville Puppetry Alliance, Ballet Conservatory of Asheville, and the annual Mountain Dance and Folk Festival. In addition, the Diana Wortham Theatre serves over 9,800 regional students with its Matinee Series for Students and Families.

For more information on the Diana Wortham Theatre, visit www.dwtheatre.com.  For more information on Diamond Brand Outdoors, follow them on Facebook at Diamond Brand Outdoors and Diamond Brand Outdoors Downtown; or on Instagram at diamondbrand_outdoors; or visit www.diamondbrand.com.

*Discount not valid on boat purchases. Available on in-stock items. Promotion may be discontinued at management’s discretion.