Celebrating the 2024 WomanUP Award Winners

November 6, 2024

The 2024 WomanUP Celebration recognized the outstanding achievements of women leaders in Asheville. Amid a challenging year, these honorees inspire resilience and dedication, serving as a testament to the strength and heart of our community. 

Here’s a look at this year’s WomanUP Award winners:

Woman Entrepreneur, Best in Business – Amy Michaelson Kelly, Hatteras Sky

Amy, who transitioned from law to hospitality, revitalized Asheville landmarks through ventures like The Radical and Phil Mechanic Studios. Her leadership is celebrated for supporting community groups like River Arts District Artists and Blue Ridge Pride. With each new venture, Amy merges historic preservation with community engagement, fostering spaces that reflect Asheville’s unique spirit and attract both locals and visitors. Presented by Gratz Park Private Wealth Asheville.

Outstanding Woman in Nonprofit Leadership – Zurilma Anuel, Western Women’s Business Center

Zuri has expanded resources to serve women entrepreneurs and volunteers with local organizations. Her nonprofit, Relief Box, provides humanitarian aid to families in Venezuela, embodying her commitment to community support. Her leadership has significantly increased resources and funding for women entrepreneurs, empowering them with vital coaching, access to capital, and a support network for sustainable success. Presented by TD Bank.

STEM Award – Candie Sellers, Western Region Education Service Alliance

Candie’s work with the Cherokee Preservation Grant has been pivotal in providing STEM resources to remote schools. She has made a lasting impact on STEM literacy in WNC, empowering educators and students alike. By developing initiatives that enhance professional development for educators and create career exploration opportunities for students, Candie is shaping a stronger future for STEM in Western North Carolina. Presented by Pratt & Whitney.

Impact Award – Jessica Edwards, Eaton

Jessica’s leadership at Eaton and her community service through Safelight Women’s Center and Manna Food Bank exemplify her dedication to Asheville. She also promotes inclusivity as co-lead of Eaton’s Inclusion and Diversity Council. Through her work with community boards and initiatives, Jessica fosters cross-cultural collaboration and provides mentorship, uplifting both her colleagues and the larger community. Presented by Kudzu Brands.

Woman Executive of the Year – Dr. Jennifer Reed, Buncombe County Schools

Dr. Reed is a visionary leader in education, advocating for workforce development through business partnerships. Her work fosters new opportunities for students in Buncombe County and promotes career readiness. Dr. Reed’s efforts to link business and education have been instrumental in launching the Buncombe County Center for Career Innovation, where students gain hands-on experience that directly translates to career opportunities after graduation. Presented by Realty ONE Group Pivot.

Rising Star Award – Katie Thomas, South College

As Associate Dean of Nursing, Dr. Thomas addresses Asheville’s nursing shortage through dedicated mentorship and community partnerships. Her commitment has resulted in a 100% pass rate for graduates on the NCLEX exam. Driven to improve local healthcare, she also collaborates closely with Asheville’s clinical partners, securing highly interactive placements that enhance students’ real-world learning and contribute to community well-being. Presented by Western Carolina University.

Suzanne DeFerie Lifetime Achievement Award – Janice Brumit, Brumit Development Company

Janice’s extensive service, from the Asheville Chamber to UNC Asheville, has made her a cornerstone of local philanthropy. Her work in education, healthcare, and economic development has impacted countless lives across WNC. As a founding member of Women for Women, she has championed initiatives that have collectively donated over $5 million to the community, furthering her legacy of support for women and youth in Asheville. Presented by First Bank.

WomanUP Pioneer Award – Laura Webb, Gratz Park Private Wealth

Honored for her legacy of empowering women in business, Laura Webb received the inaugural WomanUP Pioneer Award. As a champion and long-standing sponsor of the WomanUP program, Laura’s contributions to the community underscore her commitment to fostering growth and opportunities for women. Her advocacy has paved the way for future leaders, inspiring women across all sectors to pursue their passions and elevate their careers.

Congratulations to each of these inspiring leaders, and to all of the incredible nominees who are champions in their own right. Their contributions not only uplift our community but pave the way for future generations of women in Asheville.