New Belgium Brewery Moves to Asheville NC

What's Brewing in Asheville North Carolina?

The nation’s third largest craft brewer, New Belgium Brewing, opened its new east coast brewery in 2016 on a reclaimed site next to Asheville’s River Arts District. The employee-owned, Certified B Corporation was drawn to Asheville’s passion for sustainability, depth in brewing talent, a 20,000-acre protected watershed, and a collaborative culture of innovation among craft brewers. Its capacity is for 500,000 barrels and is expected to draw 200,000 visitors annually.

New Belgium Brewing, in conjunction with the EDC, announced its plans for Asheville, NC in 2012 to build its first expansion brewery outside of Fort Collins, Colorado.  The company is investing $140 million over seven years to build a state-of-the-art brewery on Craven Street.  The expansion strengthens New Belgium's capacity to serve new markets and reduce the cost and environmental impact of cross-country distribution. It will start with brewing several of the company's flagship beers such as Fat Tire Amber Ale and Ranger IPA. The brewery, which started production in early 2016, will create over 154 new jobs by 2020. The average annual wage for jobs created will exceed $50,000, plus benefits, exceeding the county's average wage by 43 percent.  

Read about New Belgium's opening of its 141,000 SF Distribution Center in Enka-Candler.


About New Belgium Asheville 

Tasting Room: A 6,000 sq. ft. "Liquid Center” overlooking the French Broad River 
On Tap: Year-round and seasonal beers, plus special releases
Opened: May 2, 2016
Brewery tours: Begin summer 2016
Hours: Monday-Saturday, 11 am to 8 pm; Sunday, noon to 8 pm
Address: 21 Craven Street, Asheville, NC
Job Openings: Visit New Belgium's job board
CeleBEERation: Their August 27 event in Asheville marks the company's 25th anniversary and the Asheville brewery opening

Get the latest news from New Belgium's Asheville brewery.


Starting a Craft Brewery Here

With over 50 breweries in Western North Carolina, including three of the nation's largest craft brewers—Sierra Nevada, Oskar Blues and New Belgium Brewing—Asheville, NC has emerged as one of the nation's top destinations and exporters of high-quality craft beer. Home to more breweries per capita than any U.S. city, Asheville has a highly concentrated talent pool and vertical supply chain to support new startup breweries, microbreweries, and larger brewering companies that are exporting to customers in regional and national markets.

Get Asheville's Craft Beverage Manufacturing industry report


The Joy Ride

Take a look at the video our local architects from PBC+L created to help New Belgium envision themselves here!  Thanks to our great partners at PBC+L for their time and effort!!  Please note, this is just local imagination, not the official company concept.


Community Voices Welcome New Belgium

Kim Jordan, CEO and co-founder, New Belgium Brewing Company:

"After several years of searching, we are incredibly excited to have landed in Asheville.  From the deep sense of community to the rich natural environment and the opportunity to revitalize a brownfield site near a vibrant downtown, Asheville has everything we've been looking for in a location for our second brewery."

K. Ray Bailey, Board Chairman, EDC:

"From the onset, Kim (Jordan) was clear about the company's respect for our community and commitment to a conscientious and transformational development.  At critical junctures in the past year, New Belgium has demonstrated real leadership and pursued a vision for long-term sustainability over short-term benefit.  This announcement marks the beginning of a new era for both the company and our riverfront."

Terry Bellamy, Mayor of Asheville:

"For decades, the City of Asheville has worked to build consensus for the responsible redevelopment of our River District.  These efforts are rewarded today with the arrival of New Belgium, a world-class employer that shares our vision for community development and our values of corporate social responsbility."

David Gantt, Chairman, Buncombe County Commission

"This pioneering development will do more than grow our tax base and create quality manufacturing jobs.  The company will transform a vital stretch of riverfront, add a brand-name destination for visitors and strengthen our well-known craft-brewing community."

Kit Cramer, President and CEO, Asheville Area Chamber of Commerce:

"Doing business in Asheville is about more than the bottom line.  It's about empowering your employees and lifting the community in which you live.  New Belgium already embodies these values and will fit right in."

Scott Hamilton, President and CEO, Advantage West Economic Development Group

"Advantage West was pleased to introduce company brokers to the EDC last April.  The New Belgium investment will return the property to its highest potential as an engine for commerce and employment, creating entrepreneurial opportunity throughout the region in our thriving cluster of craft beer and food product manufacturing."

Oscar Wong, Founder, Highland Brewing Company

"We're proud to welcome industry leaders like New Belgium to our home and know they will discover, as we have, that our people, community support and pristine water make Asheville a great place to brew world-class beer.  I look forward to having a beer with the New Belgium team again soon."

Ricky Silver, Chairman, Asheville Area Riverfront Redevelopment Commission and CEO, SilverLine Plastics

"This is a major milestone for our riverfront and our region.  New Belgium shares our values of creativity and innovation, and our history of craftsmanship and industry.  As we toured our River Arts District together last year, it was clear they want to contribute to what makes the river a special place."

Karen Cragnolin, Executive Director, RIVERLINK

"It is a dream come true for RiverLink, our volunteers, our members and our donors to welcome an anchor project to our urban riverfront that is attracted by the clean, abundant water in the French Broad.  That New Belgium chose Asheville is further proof that our economic future and our environmental stewardship are intertwined and on the same page."


New Belgium Concept Board