Meet the remarkable nominees for this year’s WomanUP Awards. These nominees exemplify excellence in their fields, from trailblazing entrepreneurs to impactful nonprofit leaders.
Join us November 19, 2026 for the WomanUP Celebration & Awards Ceremony to cheer them on, make meaningful connections and leave inspired.
Photo of 2025 WomanUP Nominees
Alyssa Monda, PhD, APRN, AGACNP-BC, is the Trauma Program Director at Mission Hospital, where she leads initiatives to improve patient outcomes and advance trauma care throughout Western North Carolina. With more than a decade of healthcare experience, she has helped lead Mission Hospital’s successful Level I Trauma Center designation and improve trauma outcomes to rank among the top 20% of hospitals nationwide. A passionate advocate for collaboration, education, and mentorship, Alyssa is dedicated to developing future healthcare leaders, strengthening regional partnerships, and ensuring patients and families receive the highest quality of care.
Ann DuPre Rogers, LCSW, is the Co-founder and Executive Director of Resources For Resilience, an Asheville-based nonprofit dedicated to sharing research-based, trauma-informed tools that help individuals and communities build resilience. With nearly 30 years of experience in social work and community leadership, she has helped grow the organization into a nationally recognized resource, reaching tens of thousands of people and training hundreds of facilitators. Following Hurricane Helene, Ann DuPre led extensive regional recovery efforts, providing critical support to residents and frontline workers. Passionate about education, mentorship, and community well-being, she is committed to helping people navigate stress and thrive.
Anne Smith is the Co-Owner of College H.U.N.K.S. Hauling Junk & Moving of Western North Carolina, where she combines her passion for people, leadership, and community engagement. Alongside her husband, Todd, she has helped build an award-winning business focused on developing team members, creating meaningful career opportunities, and serving the community. As President of the Apartment Association of WNC’s Supplier Network, Anne is a natural connector and advocate for local businesses and nonprofits. Recognized with the 2024 Small Business Leader of the Year award, she believes success is measured by the positive impact we make in others’ lives.
April Wise is Chief Operating Officer and Co-Owner of Whitney Commercial Real Estate (WCRE), where she has spent 23 of the company’s 25 years helping guide its growth, operations, and long-term success. With expertise in finance, administration, human resources, and strategic planning, April has played an integral role in establishing WCRE as a trusted leader in Asheville’s commercial real estate market. A dedicated mentor and advocate for women in business, she is passionate about developing talent, embracing innovation, and strengthening her community. A native Ashevillian, April brings a deep appreciation for her hometown to everything she does.
Ashley Garrison is the leading force behind The Hop Ice Cream, as she and her husband have grown it into a thriving business with four retail locations, a production facility, and an expanding bubble tea venture, Pop Bubble Tea. With more than 20 years in the industry, Ashley leads operations, product development, and strategic growth while championing creativity, inclusivity, and professional development. Under her leadership, The Hop has raised nearly $1 million for local nonprofits through community fundraisers. Passionate about creating welcoming spaces and meaningful opportunities for others, Ashley believes business success is measured by the positive impact it has on the community.
Brenda Young is the Founder and Director of Young Home Care, a locally operated home care agency serving seniors and families throughout Asheville and the surrounding area. Continuing a family legacy of caregiving that began with her grandfather, Brenda has built a trusted business centered on compassionate, personalized care. A recipient of the 2023 Business Trailblazer Award from Black Wall Street AVL, she is also dedicated to creating meaningful opportunities for women in the caregiving profession. Through her hands-on leadership and commitment to community, Brenda is helping seniors maintain their independence while carrying her family’s tradition of service into the next generation.
Carla Henry is Senior Vice President and Manager of Commercial Banking at First Citizens Bank, where she leads a team serving businesses throughout Western North Carolina and Johnson City, Tennessee. With more than 22 years of banking experience, Carla specializes in commercial lending, relationship management, and helping businesses achieve their financial goals through customized financial solutions. A Western North Carolina native, she is passionate about developing future leaders and mentoring women in the banking industry. Carla is also deeply committed to her community, having served on several local nonprofit boards, including Children First, the YWCA, and Asheville Humane Society.
Carol Spagnuola is the Owner and Photographer of Carol Spags Photography, known for her award-winning headshots and creative approach to capturing people and the arts. A dedicated member of Asheville’s River Arts District community, Carol has played an instrumental role in its recovery and revitalization, including coordinating hundreds of volunteers with World Central Kitchen following Hurricane Helene. Through her photography, mentorship, and community leadership, she continually finds ways to support local artists, businesses, and individuals. Carol combines entrepreneurial drive and artistic innovation with an unwavering commitment to making Asheville a vibrant place to live, work, and create.
Chancey Furnas is Co-Owner of Lucky Dice Nail Studio, where she is an accomplished nail artist and educator specializing in Japanese gels, intricate custom designs, and nail health. Known for her bold creativity and welcoming, inclusive approach, Chancey has helped grow Lucky Dice into an award-winning studio and educational space for aspiring nail professionals. As a Kokoist educator, she shares her expertise through hands-on certification classes and online training, empowering nail technicians to develop their skills and creativity. Passionate about collaboration and community, Chancey uses art to bring people together, support local businesses, and inspire the next generation of nail artists.
After a successful 20-year career in finance with Mellon Corporation, where she became one of only three women Senior Vice Presidents, Connie Jo Bergman brought her leadership experience and entrepreneurial spirit to Asheville. In 2006, she founded Talloni, a Shoe Salon growing it into an award-winning boutique featuring shoes, accessories, and unique gifts from around the world. A passionate community advocate, she has dedicated herself to supporting local nonprofits and causes, including Helpmate, MANNA FoodBank, Meals on Wheels, and AdventHealth. Inspired by her own life experiences, she believes in giving back and bringing happiness to others, making community connection and philanthropy an important part of Talloni’s mission.
Corrie Price is the Founder and CEO of Evolve Early Learning, an inclusive, play-based preschool serving children from infancy through age six. A former educator and passionate child advocate, Corrie founded Evolve to provide high-quality early childhood education while creating a supportive environment for children, families, and teachers. She is a dedicated champion for early childhood educators, prioritizing professional development, mentorship, and workplace well-being. Known for her resilience and innovative approach to education, Corrie continues to reimagine sustainable childcare models while advocating for stronger community support. She also serves on the board of Growing Meals, championing equitable access to nutritious food for families.
Diana Blackett is the Director of Workforce Partnerships at the Asheville Chamber of Commerce, where she leads initiatives that connect local employers with job seekers and strengthen economic opportunity throughout Western North Carolina. Through her leadership of the Inclusive Hiring Partners network, Diana has developed innovative partnerships and resources that help individuals overcome barriers to employment and build meaningful careers. She also leads regional career expos and job fairs, creating hundreds of employment connections. A passionate advocate for professional development and women’s advancement, Diana supports initiatives including Next AVL and ABCCM’s Transformation Village. Her work is grounded in compassion, collaboration, and a commitment to a stronger community.
Diana Moiseyev is the Co-Founder and Co-Owner of S.O.S. Senior Oral-health Services, an innovative healthcare organization bringing preventive oral healthcare directly to seniors in assisted living, memory care, and skilled nursing communities. Since launching the business in 2017, Diana has helped expand access to essential care throughout Western North Carolina and beyond. As Chief Marketing Officer, she leads business development, strategic partnerships, outreach, and clinician recruitment. Passionate about improving the health and quality of life of older adults, Diana combines entrepreneurial vision with compassionate leadership to build a stronger, more accessible model of senior healthcare.
Dr. Gabrielle “Gabi” Juba is the Founder and CEO of Juba Forensics PLLC, a Western North Carolina firm specializing in forensic accounting, fraud prevention, and fractional CFO services. A U.S. Marine Corps veteran, CPA, Certified Fraud Examiner, and Doctor of Business Administration, Gabi helps businesses and nonprofits strengthen financial systems, uncover fraud, and make informed decisions. A dedicated community leader, she serves as Board President of Veterans Healing Farm and Treasurer of Blue Ridge Honor Flight. Passionate about education and mentorship, Gabi also shares her expertise through professional training, community outreach, and resources that empower emerging leaders.
Dr. Gretchen Dietz is the Director of Engineering Education and an Assistant Professor of Civil Engineering at Western Carolina University. She leads innovative programs that help students explore engineering, build confidence, and succeed in STEM fields. Passionate about expanding opportunities for women and underrepresented students, Gretchen creates inclusive learning environments through mentorship, hands-on education, and community outreach. She also leads K–12 STEM initiatives that inspire young people across Western North Carolina to envision themselves as future engineers, helping strengthen the region’s workforce and cultivate the next generation of innovators.
Dr. Jamie Johnson is the Assistant Superintendent of Student Support Services for Buncombe County Schools, where she leads initiatives that support students’ academic, social-emotional, and mental health needs. A Buncombe County native and first-generation college graduate, she brings 27 years of experience as an educator and school leader. Passionate about mentorship and student success, Jamie develops future educational leaders, strengthens school communities, and creates opportunities for every child to thrive. Following Hurricane Helene, she helped coordinate critical recovery resources and establish statewide crisis-response support for schools, demonstrating her commitment to students, educators, and Western North Carolina.
Dr. Terri Durbin is the Director of the School of Nursing and a tenured Associate Professor at Western Carolina University. A Certified Registered Nurse Anesthetist, educator, and healthcare leader, she is dedicated to advancing nursing education and strengthening the healthcare workforce across Western North Carolina. Under her leadership, WCU launched an innovative master’s-entry nursing program to address regional workforce shortages and expand career pathways. Passionate about mentorship, rural healthcare, and developing future nursing leaders, Terri creates opportunities for students and faculty to thrive while helping improve access to quality healthcare in underserved communities.
Elizabeth Santelises is the Director of Food and Beverage at The Grand Bohemian Lodge Asheville, where she leads culinary and beverage operations with a passion for exceptional hospitality and team development. Known for her hands-on leadership and commitment to mentoring others, she creates a supportive workplace where team members can grow and succeed. Following Hurricane Helene, Elizabeth played an integral role in rebuilding and reopening the property and organized a charity dinner that raised $15,000 for the Always Asheville Fund. She is dedicated to strengthening Asheville’s hospitality community through service, collaboration, and meaningful connections.
Ella Santos is the President and CEO of the Housing Authority of the City of Asheville, where she leads efforts to strengthen operations, preserve affordable housing, and expand opportunities for more than 5,500 residents. Drawing on her experience in public housing leadership in Asheville and New York City, Ella brings a strategic, relationship-centered approach to community development. She is committed to creating safer, more sustainable housing communities through innovative partnerships, financial stewardship, and resident engagement. Her leadership prioritizes listening to residents, empowering her team, and ensuring that housing initiatives create meaningful, lasting community impact.
Ellen Caine is the President and Founder of Riverwave Broadband, an Asheville-based fiber-optic internet provider serving Buncombe, Henderson, and Haywood counties. A Western North Carolina native, she built the company from the ground up, growing it to nearly 800 residential and commercial customers in just four years. As a leader in the traditionally male-dominated telecommunications industry, Ellen oversees every aspect of the business while expanding reliable, high-speed internet access in underserved communities. She is also committed to digital equity, partnering with affordable housing communities to help ensure residents can access affordable internet services.
Emily Roberts is the Director of Behavioral Health at Mountain Area Health Education Center (MAHEC), where she leads the expansion and development of behavioral health services across Western North Carolina. A licensed clinical mental health counselor and experienced healthcare leader, Emily has grown MAHEC’s behavioral health team from 15 to more than 110 therapists, dramatically increasing access to mental health care for children and adults. Passionate about mentorship and workforce development, she creates opportunities for emerging professionals and women to advance into leadership while strengthening the region’s behavioral health resources.
Erica Leib is the founder of Erica Rose Leib, where she offers holistic life coaching, movement-based wellness, and regenerative hospitality experiences. Rooted in compassion, creativity, and connection to nature, she helps individuals and women cultivate mind-body-spirit wellness through coaching, dance, and monthly women’s circles. She also operates an affordable Airbnb in Bent Creek, providing visitors and newcomers with a welcoming sanctuary in Asheville. Drawing on her background in corporate operations, customer service, and holistic wellness, Erica is building a purpose-driven business centered on community, personal growth, and helping others thrive.
Gretchen Miller is the founding CEO of Boys & Girls Clubs of the Asheville Region, where she is building an organization dedicated to expanding educational opportunities for local youth. Drawing on more than 30 years of business leadership experience, including over two decades at Dell Technologies and 17 years of board service with KIPP Texas Public Schools, she brings expertise in organizational growth, strategy, and operations. Since relocating to Asheville in 2024, Gretchen has focused her leadership on creating meaningful opportunities for children to learn, develop confidence, and thrive.
Hannah Schauer is the General Manager and Lead Optician at L’optique, a family-owned optical business she has helped grow alongside her mother and sister for nearly 20 years. An Asheville native, she is passionate about developing women through professional training and apprenticeship programs, helping them earn optician licenses and build rewarding careers. Beyond the business, Hannah founded Miracle on Wall Street, bringing together displaced merchants and artists following Hurricane Helene to support local businesses. Through her leadership, creativity, and community connections, she demonstrates a deep commitment to empowering women and strengthening Asheville.
Hayden Plemmons is the Executive Director of the Asheville Downtown Association and Asheville Downtown Improvement District, where she leads initiatives to strengthen downtown businesses, public spaces, and community connections. With nearly a decade of experience in downtown management and economic development, she has demonstrated exceptional leadership in advancing Asheville’s recovery following Hurricane Helene. Through creative campaigns, strategic partnerships, and innovative placemaking projects, Hayden continues to build a more vibrant and resilient downtown. A dedicated mentor and community advocate, she was recognized as the 2026–2027 North Carolina Downtown Development Association Leader of the Year.
Hayley Wells is an attorney and North Carolina State Bar Board Certified Specialist in Employment Law at Ward and Smith, P.A., where she advises businesses on employment matters, workplace investigations, and complex litigation. She also leads the firm’s Alcoholic Beverage Law and Sports, Parks, Outdoor Recreation, and Tourism practice groups, supporting industries vital to Western North Carolina’s economy. Recognized for her legal expertise and professional leadership, Hayley is actively involved in community service, serving on the boards of Homeward Bound of Western North Carolina and the Asheville Merchants Fund Committee while mentoring emerging professionals and coaching youth basketball.
Heather McGarvey is the founder of Asheville Period Pantry, a grassroots mutual aid initiative working to eliminate period poverty and expand access to essential reproductive health supplies throughout Western North Carolina. Launched in 2024 with a single community pantry in West Asheville, the initiative has grown to more than 30 locations, providing free menstrual products and reproductive health resources to neighbors in need. Heather coordinates a dedicated volunteer team that maintains and stocks the pantries each week, ensuring access to essential supplies with dignity and without stigma. Beyond her community advocacy, Heather is a devoted mother of two young girls and a Girl Scout troop leader, mentoring local girls as they build confidence, develop leadership skills, and discover their potential as changemakers. Through grassroots leadership, creative partnerships, and a commitment to empowering the next generation, Heather is making a meaningful difference in the Asheville community.
Ilona Kossoff is the founder and CEO of 18 Chestnuts, an Asheville-born food company making nourishing, plant-based meals more accessible through its award-winning soups. Combining her background in law and finance with a passion for nutrition and cooking, Ilona transformed a personal vision into a rapidly growing brand now distributed in approximately 1,500 retail stores nationwide. A Hatch and Venture Asheville participant, she exemplifies entrepreneurial resilience, business savvy, and the courage to pursue a new challenge. With purpose, perseverance, and an unwavering commitment to quality, Ilona is building a nationally recognized brand while demonstrating what women can accomplish when they believe in their vision.
Jan Letendre is a seasoned financial executive, Certified Public Accountant, and equity partner at Kaplan CFO Solutions, bringing more than four decades of experience helping businesses and nonprofit organizations grow and thrive. Her career spans business ownership, executive financial leadership, organizational development, and leadership coaching, with a deep commitment to Western North Carolina. Jan has guided organizations through significant growth, strategic transitions, and successful business sales while mentoring emerging leaders and helping women advance into executive roles. Known for her thoughtful guidance and collaborative approach, she believes strong financial leadership is about more than numbers—it is about empowering people and building sustainable organizations.
Jeannine Buscher is the co-founder of FedUp Foods, an Asheville-born food company that has grown from a homegrown kombucha venture into North America’s largest private-label fermented beverage manufacturer. A pioneer in sustainable food production, Jeannine has helped redefine the industry through innovative fermentation technologies, regenerative organic sourcing, and a commitment to making nutritious products more accessible. Inducted into the Private Label Manufacturers Association Hall of Fame in 2025, she continues to champion innovation, mentor emerging women leaders, and invest in Asheville’s food and business community. Her entrepreneurial legacy demonstrates that business success and meaningful social and environmental impact can go hand in hand.
Jennifer Ballard has dedicated 18 years to empowering girls through Girl Scouts Carolinas Peaks to Piedmont, serving as a troop leader and mentor to generations of young women. She leads a thriving multilevel troop of 53 girls, creating opportunities for leadership, community service, entrepreneurship, and personal growth. Her mentorship has helped girls achieve the prestigious Girl Scout Gold Award while inspiring them to become confident community advocates. Jennifer also supports more than 30 troops through her leadership of the annual Girl Scout Cookie Program across Buncombe County. Through her extraordinary volunteer commitment, she is building the next generation of confident, capable women and leaders.
Jennifer Israel, COO of Advanced Dermatology & Skin Surgery, PA, is a WNC native with more than 25 years of healthcare leadership experience. She has transformed medical practices, expanded services, recruited providers, and improved access to care throughout Western North Carolina. A dedicated mentor, she has helped 11 women advance into leadership positions. As founder of The Fractional Force, Jennifer also shares her operational and executive expertise with medical practices and small businesses. Her journey reflects extraordinary perseverance, earning three college degrees while working full-time, and an unwavering commitment to empowering others and strengthening her community.
Jennifer Marlowe, Managing Director of Northwestern Mutual Asheville and Co-Founder of Marlowe Pasarilla Wealth Management Group, is a dedicated financial leader, entrepreneur, and mentor. After transitioning from a successful 14-year healthcare leadership career, she built a thriving financial practice and leads an office recognized for significant growth. She is passionate about advancing women in business, increasing female financial advisor representation by 50%, and mentoring emerging professionals. Through leadership roles with UNC Asheville and United Way, Jennifer also invests in her community. Her commitment to developing others, building opportunity, and creating lasting impact makes her an exceptional leader.
Jen Medders is the founder of Next Level Wealth Coaching, where she helps entrepreneurs and business leaders build profitable businesses while creating balance in their personal lives. A coach since 2008, Jen combines business strategy, financial planning, goal setting, and her mental health background to help clients achieve meaningful, lasting growth. She mentors women professionals, particularly in real estate, and regularly leads workshops and trainings. Beyond her business, Jen volunteers her coaching and leadership skills with Haywood Street Congregation. A resilient entrepreneur, mother, and breast cancer survivor, she leads with honesty, humor, and a genuine commitment to helping others succeed.
Jessica May is Vice President of Philanthropy & Marketing at Verner Center for Early Learning, where she advances access to high-quality early childhood education through innovative fundraising, marketing, and community partnerships. She exceeded Verner’s annual fundraising goal by more than 232%, strengthening resources for children and families throughout Buncombe County. A dedicated mentor, Jessica invests in developing future women leaders while serving her community through civic engagement, nonprofit leadership, and the re-establishment of the Rotary Club of Black Mountain. With experience across multiple nonprofits, she leads with creativity, compassion, and a commitment to lasting community impact.
Jess Young McLean is Co-Executive Director of Read to Succeed Asheville/Buncombe, where she advances childhood literacy through community partnerships, fundraising, and innovative outreach. An Asheville native, she has helped lead the organization’s growth for more than five years, working to close opportunity gaps and expand educational resources for local children and families. With more than 15 years of experience in communications and nonprofit leadership, Jess also mentors women in marketing and branding. Her community involvement includes leadership with AFP WNC, civic advocacy, and local recovery initiatives. A passionate communicator and community advocate, she turns ideas into action and leads with purpose, creativity, and heart.
Johanna Hagarty is Co-Founder and CEO of Biz Hero, where she helps businesses and nonprofits solve complex challenges and build sustainable growth. With more than 20 years of entrepreneurial experience, she has coached over 2,500 entrepreneurs and helped organizations strengthen their strategy, marketing, operations, and fundraising. Passionate about developing women leaders, Johanna provides mentorship, practical tools, and connections that empower others to succeed. Through initiatives like Biz Hero’s Solutions Lab, she makes expert guidance accessible to Asheville’s business community. A creative problem-solver and resilient entrepreneur, she measures success not only by business growth but by the positive impact she creates for others.
Josie Seay is the Executive Director of Blue Ridge Pride Center, Inc., where she leads nonprofit initiatives advancing equity, advocacy, and community engagement throughout Western North Carolina. Beginning as a volunteer in 2011, she progressed into executive leadership, making history as the organization’s first person of color in several board and executive leadership roles and its first transgender woman president. A graduate of the Human Rights Campaign’s ACTIVATE leadership fellowship, Josie is also the founder of The Stoned Witch LLC and The Stoned Witch Church. Through her nonprofit leadership, entrepreneurship, mentorship, and advocacy, she creates opportunities for underrepresented communities and works to build a more inclusive, connected, and equitable Asheville.
Karen Wallace-Meigs is Executive Director of the Western Carolina Medical Society Foundation, where she has strengthened organizational leadership, expanded grant funding, and increased access to healthcare throughout Western North Carolina. Since joining in 2024, she has brought stability through organizational transition and Hurricane Helene recovery while rebuilding staff capacity and community partnerships. Karen invests in developing her team through mentorship, professional training, and collaborative leadership. She has helped expand Project Access, celebrated its 30-year legacy, and spearheaded the organization’s first major building renovation in 60 years. A dedicated nonprofit leader, Karen combines strategic vision, resilience, and compassion to strengthen her community.
Kasey Hotchkiss is the Founder and Owner of Blue Ridge Wine Tours and Asheville Detours, two Asheville-based tourism businesses showcasing the best of Western North Carolina. Through creative, personalized experiences, she connects visitors with locally owned restaurants, wineries, shops, artists, and small businesses, helping strengthen the regional economy. Kasey is a strong advocate for women entrepreneurs, fostering collaboration and supporting women-owned businesses through referrals and shared resources. Demonstrating remarkable resilience, she sustained both businesses through COVID-19 and Hurricane Helene, creating an innovative local gift box program to generate revenue for small businesses during tourism disruptions. Her entrepreneurial spirit reflects creativity, perseverance, and a deep commitment to Asheville’s community and recovery.
Kate Frost is the Executive Director of Friends of the WNC Nature Center, where she leads fundraising, community engagement, and conservation initiatives supporting wildlife and education in Western North Carolina. With 20 years of nonprofit experience, she has strengthened organizational sustainability through expanded donor support, membership growth, staff development, and engaged board leadership. A dedicated advocate for women in nonprofit leadership, Kate has mentored women fundraisers for more than 14 years through the Association of Fundraising Professionals, WNC Chapter, where she also served as Board President. Through professional development programs, mentorship, and collaborative leadership, she continues to strengthen Asheville’s nonprofit community and create opportunities for others to grow.
Katelyn Owensby is a Clinical Pharmacist and Menopause Society Certified Practitioner at Asheville Compounding Pharmacy, where she provides individualized consultations to help women navigate perimenopause and menopause. Recognizing gaps in women’s healthcare, she developed a specialized hormone therapy consultation program focused on education, compassionate care, and improving quality of life. She also mentors pharmacy students from Wingate University and UNC Eshelman School of Pharmacy, helping develop the next generation of patient-centered healthcare professionals. Beyond her clinical work, Katelyn is a children’s book author, creator of the Tastes Just Like a Memory food blog, and cofounder of Cooks for Books, a literacy initiative supporting marginalized creators and expanding children’s access to free books in Asheville.
Katie McDonald is the Founder of Full Moon Tea Company, a Marshall-based, woman-owned specialty tea brand creating innovative loose-leaf blends with real fruit, flowers, herbs, and whole tea leaves. Drawing on 12 years of experience as a pastry chef, she brings culinary creativity and craftsmanship to an industry she is helping redefine. Since launching in 2023, Katie has grown the company into a thriving business with more than 150 retail partners nationwide, earning recognition through the NC IDEA MICRO grant and Venture Asheville’s Venture Elevate program. A passionate advocate for women entrepreneurs, she shares her knowledge, supports local businesses, creates employment opportunities, and champions sustainability and inclusion throughout Western North Carolina.
Kelley Floyd is a Financial Advisor with Edward Jones, where she helps individuals, families, business owners, and athletes build financial security and plan for their futures. Drawing on a successful career in mortgage industry leadership, Kelley made the bold transition into financial advising and quickly established herself as a respected regional leader. She holds the SE-AWMA® designation and serves as a regional technical advisor, pod leader, field trainer, and mentor. Passionate about financial literacy, Kelley volunteers her expertise to educate young people and student-athletes. Through professional mentorship, community service, and client advocacy, she is committed to empowering others to achieve lasting success.
Kelly Flanders is the Co-Founder and Co-Owner of S.O.S. Senior Oral-health Services, where she serves as Compliance Officer and Chief Administrative Officer. With a background in dental care and healthcare administration, Kelly helps lead an innovative organization bringing preventive oral healthcare directly to older adults in assisted living, memory care, and skilled nursing communities. Passionate about improving access to care for underserved seniors, she oversees the systems and operations that support high-quality, compassionate service. A lifelong Asheville resident, Kelly is dedicated to strengthening her community, supporting women in healthcare, and helping older adults maintain their health, dignity, and quality of life.
Kelly White, MPH, is the Founder and Executive Director of Community Health & Wellness Collective Services (The Collective), a Western North Carolina nonprofit dedicated to advancing health equity and strengthening families. A public health practitioner and community advocate, Kelly creates accessible, culturally relevant programs addressing health education, food security, chronic disease prevention, and family stability. Drawing on her professional expertise and personal experiences, she is passionate about removing barriers to care and empowering underserved communities. Through innovative programming, strategic partnerships, and mentorship, Kelly is building a sustainable model of community support while helping women, families, and individuals thrive throughout Western North Carolina.
Keri Evjy is the Founder and Owner of Healing Roots Design, an Asheville-area sustainable landscaping and native plant design company with more than 18 years of experience. A published author of Regenerative Life Design Playbook, Keri combines permaculture, ecological design, and holistic principles to create landscapes that nurture both people and the environment. As a visionary entrepreneur, she champions equitable workplaces, livable wages, employee well-being, and diversity. Beyond her business, Keri supports women’s leadership, community education, and environmental restoration throughout Western North Carolina. Her work reflects a deep commitment to regenerative practices, community connection, and building a healthier, more sustainable future.
Kira Blankenship is the Annuals, Tropicals, and Vegetable Coordinator at Reems Creek Nursery, where she combines her environmental science background with hands-on horticultural expertise and thoughtful leadership. She oversees department operations, seasonal planning, purchasing, merchandising, and team development, helping maintain the nursery’s reputation for excellence. A passionate mentor and educator, Kira empowers coworkers through knowledge-sharing and regularly teaches free gardening classes to the Western North Carolina community. Her commitment to sustainability, customer education, and creative problem-solving makes her an emerging leader in the horticulture industry. Through her approachable leadership and dedication to others, she helps cultivate growth both inside and outside the nursery.
Kristen Landers is an Executive Assistant at Kearfott Motion Systems Division, where she supports senior leadership and helps drive organizational efficiency in the aerospace and defense industry. Transitioning from healthcare into manufacturing, she quickly developed expertise in executive operations, procurement, project coordination, and process improvement. Known for her initiative, problem-solving skills, and collaborative approach, Kristen has implemented systems that strengthen communication and streamline workflows across departments. Beyond her professional contributions, she is passionate about encouraging women’s growth and empowering young women through volunteer work with her daughter’s cheer team. Kristen leads with curiosity, compassion, and a commitment to continuous growth.
Kristy Kay is the Chief Opportunity Officer at Express Employment Professionals, where she leads regional growth, develops business relationships, and creates workforce opportunities throughout Western North Carolina. With more than a decade of experience, she has helped establish hundreds of client partnerships and connect thousands of individuals with employment opportunities, earning repeated national recognition for sales excellence. A passionate mentor and relationship builder, Kristy is dedicated to developing women leaders, sharing her expertise, and helping others reach their potential. As a longtime Asheville Chamber Ambassador, she actively strengthens the local business community through connection, collaboration, and service.
Lauren Bennett is the President of Aeroflow Health, where she leads strategic growth, operational excellence, and innovation for one of Asheville’s leading healthcare companies. After advancing through multiple leadership roles, including Chief Operating Officer, she now oversees an organization expanding access to essential healthcare services nationwide. Lauren has championed technology and operational improvements that dramatically reduce patient wait times while strengthening the patient experience. A passionate mentor and advocate for women in leadership, she fosters career development and family-friendly workplace policies. Deeply committed to Asheville, Lauren leads with a people-first approach that connects business success, community investment, and meaningful healthcare impact.
Leah Brooks is a Customer Relationship Manager at True Metal Supply, where she has quickly become a valued leader in customer service and business development. Starting in inside sales, she embraced the opportunity to grow into outside sales and customer relationship management, building strong connections with contractors, homeowners, and colleagues. Known for her genuine compassion, initiative, and creative approach to relationship-building, Leah goes beyond traditional customer service to make a meaningful difference in people’s lives. As a woman thriving in a male-dominated manufacturing industry, she leads by example, demonstrating that integrity, a willingness to learn, and a heart for people create lasting success.
Leslie Blaylock is the Owner and Founder of Lakeview Putt and Play, Western North Carolina’s only family entertainment center. Since launching the business in 2018, she has transformed it into a thriving destination through creativity, resilience, and a commitment to providing memorable experiences for families. Recognized with multiple Asheville Chamber and Best of Asheville awards, Leslie continually expands her offerings to meet community needs. A passionate advocate for women’s leadership, she mentors young girls through the GEM program and actively supports local organizations, food access initiatives, and community outreach. Her entrepreneurial spirit and dedication continue to strengthen the region’s tourism and hospitality industry.
Lisa Caughman is the Founder and Executive Director of Lee Lee’s Life Lessons Foundation, a nonprofit dedicated to supporting cancer survivors and individuals navigating life’s challenges. A Stage IV colon cancer survivor and longtime community leader, Lisa created the Let Us Play™ framework, using creativity, connection, joy, and positive psychology to help people move beyond surviving toward thriving. Drawing on decades of leadership experience in school nutrition, she now leads survivor support groups, retreats, and community partnerships throughout Western North Carolina, inspiring others to rediscover hope, purpose, and possibility.
Dr. Lisa Raleigh is the Executive Director of RiverLink, a nonprofit dedicated to protecting and restoring the French Broad River watershed and strengthening the communities connected to it. With a PhD in hydrology and more than 30 years of experience in environmental leadership and resource development, she brings scientific expertise and collaborative vision to watershed conservation, restoration, and community resilience. Since joining RiverLink, Lisa has expanded organizational capacity, strengthened regional partnerships, and championed innovative recovery efforts following Hurricane Helene, helping build a healthier, more resilient future for Western North Carolina.
Louise Bijesse is the Founder and CEO of UpTalent Consulting & Search, a woman-owned HR consulting and executive search firm serving Western North Carolina. An entrepreneur, author of Don’t Follow the Recipe, and experienced HR leader, she helps businesses strengthen their teams and supports individuals navigating career transitions. A founding member of the WNC Leadership Alliance, Louise is deeply committed to mentorship and community service through the Rotary Club of Asheville, Root Cause Farm, and Sister Kitten. Her career reflects resilience, creativity, and a passion for helping others grow and succeed.
Madison Root is the Founding Attorney of Lavender Root Legal, an Asheville-based family law practice dedicated to serving queer, nontraditional, and modern families. A graduate of Penn State Law, where she earned her J.D. cum laude, Madison is an award-winning attorney recognized with the 2024 Buncombe County Bar Distinguished Young Lawyer Award. She is a passionate advocate for families and the LGBTQIA+ community, serving as Board President of Blue Ridge Pride. Through her legal practice and community leadership, Madison is committed to advancing equity, inclusion, and compassionate representation across Western North Carolina.
Marcia Whitney is the President and CEO of Verner Center for Early Learning, where she leads one of Western North Carolina’s largest early childhood education organizations. With more than 32 years of experience in nonprofit leadership, education, and philanthropy, she is dedicated to expanding opportunities for children and families. Under her leadership, Verner has strengthened its programs, expanded access to essential services, and navigated significant community challenges, including Hurricane Helene. A longtime Asheville Rotarian and passionate advocate for early childhood development, Marcia is committed to mentoring leaders, building partnerships, and creating lasting community impact.
Marisha MacMorran is the Executive Director of Food Connection, a Western North Carolina nonprofit dedicated to rescuing prepared meals and connecting them with individuals and families experiencing food insecurity. With more than 20 years of hospitality experience, she has transformed the organization into a regional leader in food rescue, distributing 250,000 meals in 2025. Through innovative leadership, strategic partnerships, and a commitment to developing women leaders, Marisha strengthens communities, reduces food waste, and creates sustainable solutions to hunger across Western North Carolina.
Marjory Rockwell is the Owner and Founder of Conjure Craft Chocolate and Sweet Cub Ice Cream, two Asheville-based businesses rooted in creativity, craftsmanship, and sustainability. A Le Cordon Bleu-trained pastry chef and former chemist, Marjory built Conjure from her mother’s kitchen before expanding into bean-to-bar chocolate and artisan ice cream. She is committed to locally sourced ingredients, environmentally responsible practices, and supporting other women entrepreneurs through mentorship, collaboration, and employment. An active member of Asheville’s small-business and outdoor communities, Marjory continues to grow her businesses while investing in the people and place she calls home.
Marsha Ralls Hershman is the CEO and Founder of The Phoenix Asheville, a wellness retreat center blending neuroscience, leadership development, and experiential learning to inspire lasting personal and professional transformation. A Certified NeuroChangeSolutions Consultant, HeartMath trainer, and international speaker, Marsha helps individuals and organizations build resilience, strengthen leadership, and create meaningful change. She is also the founder of Curator of Change, a nonprofit providing scholarships for transformational programs, and serves in a leadership role with the Blue Ridge Parkway Foundation. A passionate advocate for women’s leadership, Marsha is dedicated to empowering others and strengthening the Asheville community.
Meagan Coneybeer is the West Region Senior Innovation Director at NCInnovation, where she connects university research, industry, and economic development partners to advance innovation across Western North Carolina. With a background in agriculture, AgTech, and entrepreneurship, she brings a collaborative approach to turning research into real-world opportunities. Meagan has helped expand access to innovation funding, strengthen university and industry partnerships, and support emerging entrepreneurs and researchers. A passionate advocate for women’s leadership and rural economic development, she is dedicated to building connections, mentoring others, and creating lasting economic impact throughout the region.
Megan Carroll is the Executive Officer of the Builders Association of the Blue Ridge Mountains, representing more than 1,300 members across Western North Carolina. Since 2019, she has grown the organization, strengthened regional housing advocacy, and expanded workforce development and community partnerships. A passionate advocate for women in construction, Megan established the local Professional Women in Building Council to support mentorship, education, and career advancement. She also serves on the North Carolina Community Colleges Foundation Board and is recognized for her innovative leadership, industry impact, and commitment to strengthening the Asheville community.
Megan Thorp is the Area Marketing Partnerships Sales Manager at Tanger, where she builds strategic partnerships between local businesses, nonprofits, and Tanger shopping centers. With nearly 12 years of experience in marketing and community engagement, including 11 years as Marketing Director, she has created memorable events, championed retailer success, and strengthened connections throughout Asheville. A passionate community advocate, Megan serves on the Asheville Museum of Science Marketing Committee and supports local organizations through volunteerism and collaboration. She is recognized for her relationship-driven leadership, creative marketing strategies, and commitment to helping businesses and communities thrive.
Molly deMattos is Co-Owner of The Matt & Molly Team and founder of Learn With Molly, bringing more than 20 years of real estate experience, leadership, and community service to Asheville. An award-winning speaker, coach, and mentor, she created KW Prep, a national career development program that has helped thousands of aspiring real estate professionals launch successful careers. Molly is deeply committed to giving back, supporting local nonprofits, mentoring emerging leaders, and strengthening her community through volunteerism, philanthropy, and service.
Nikki Mitchell is Vice President of Highland Brewing Company, where she leads brand development and helps shape the brewery’s marketing, hospitality, and community partnerships. Since joining Highland, she has advanced through multiple leadership roles, demonstrating exceptional creativity, adaptability, and team-building skills. Nikki is passionate about developing future leaders, creating meaningful guest experiences, and strengthening community connections. Her innovative leadership helped revitalize Highland’s iconic Gaelic Ale, reconnecting generations of customers with Asheville’s brewing heritage. A dedicated mentor, community advocate, and proud single mother, Nikki leads with energy, authenticity, and a commitment to helping others succeed.
Patricia Wagner is Co-Owner and Care Services Director of SOS – Senior Oral-health Services, where she brings more than 30 years of executive experience to improving preventive oral healthcare for older adults. Combining expertise in finance, operations, technology, and business management with compassionate leadership, she has helped grow SOS into a regional provider serving thousands of seniors across Western North Carolina and the Piedmont Triad. A dedicated mentor and community advocate, Pat also serves on the Land of Sky Regional Council on Aging Board, championing dignity, wellness, and quality of life for older adults.
Phyllis Utley, a Hurricane Hero and Indigenous Literary Word Artist, has shared her voice since childhood in schools, communities and faith-based spaces. Honoring her North, South, and Central American ancestry, she was named one of Asheville’s Hidden Influencers (2017) and worked with Nobel Laureate Leymah Gbowee at Columbia University (2018). A member of Alternate ROOTS, she leads The Remembrance Project, which earned a 2025 NADO Impact Award. Utley also received the 2025 Black Wall Street Outstanding Elder Award and is a former Tzedek Impact and CoThinkk Leadership Awardee, using art and activism to build a more just world.
Rebekah Morrision is Program Director at Southern Appalachian Wilderness Stewards, where she combines hands-on wilderness leadership with strategic nonprofit management to strengthen public lands and support regional recovery. Following Hurricane Helene, she helped secure and implement major disaster recovery efforts while creating opportunities for women through advanced training, mentorship, leadership pathways, and properly equipped field positions. A passionate advocate for Asheville and Western North Carolina, Rebekah also shares her expertise with grassroots organizations navigating recovery challenges. Her leadership reflects resilience, technical expertise, and a commitment to building stronger, more inclusive communities.
A longtime Asheville-area community leader, Samantha Bowers has worked across nonprofit management, housing, environmental conservation, and community development. With 20 years in public service, she brings structure, strategy, and people together around complex work. She helped build Buncombe County’s grants governance framework, providing a critical foundation when Hurricane Helene struck. That framework enabled the County to scale its response to unprecedented funding and compliance demands, supporting a recovery effort that secured $100 million in funding by the second anniversary. Samantha leads with a belief that people matter, both at work and at home, where she is raising a daughter to value service, resilience, and community.
Samantha Roberts is the Practice Owner and Veterinarian at Bright Vet, where she has built an independent veterinary hospital centered on excellent medicine, compassionate care, and a strong team culture. After transitioning from professional photography to veterinary medicine, she founded Bright Vet with a vision to challenge traditional veterinary practices. She mentors emerging veterinary professionals through university and community college programs, serves on the Henderson County Board of Public Health, and supports local organizations and events. Under her leadership, Bright Vet has grown from a startup into a thriving practice, creating jobs and strengthening the human-animal bond throughout the community.
Sara Dawson is the Owner of Highlands Bookkeeping LLC, bringing more than 35 years of bookkeeping experience to accounting practices and small businesses. Known for her financial expertise, resourcefulness, and relationship-centered approach, she helps clients build strong financial foundations while continually seeking better ways to work and serve. A generous mentor and advocate for women, Sara actively shares her knowledge, makes meaningful connections, and supports fellow professionals throughout the Asheville business community. Having recently made Asheville home, she embraces the region’s collaborative spirit and believes success is most meaningful when it creates opportunities for others.
Sarah Goldman is Executive Director of Leadership Asheville at UNC Asheville, where she develops community leaders and inspires greater civic engagement throughout Western North Carolina. A former firefighter, police officer, and Outward Bound professional, she brings a unique perspective on leadership, teamwork, and personal growth. Through engaging programs, meaningful conversations, and community partnerships, Sarah helps professionals deepen their connection to Asheville and discover new ways to make a difference. Known for her inclusive, authentic, and encouraging approach, she creates an environment where individuals feel welcomed, empowered, and inspired to lead.
Sarah Humphries is Chief of Staff at UNC Asheville, where she provides strategic leadership and advises the chancellor on key university initiatives. With more than a decade of experience in higher education, she has held leadership roles in admissions, financial aid, and institutional administration, championing access to education and mentoring emerging women leaders. She helps advance UNC Asheville’s long-term strategic priorities, strengthen community partnerships, and connect educational opportunities with regional workforce needs. Recognized for her public service and leadership, Sarah brings a thoughtful, collaborative approach to strengthening the university and its impact on Western North Carolina.
Stacey Sessions is Design & Operations Leader at Forest Millwork, a family-owned cabinetry and architectural millwork business serving Western North Carolina since 1990. Bringing a background in occupational therapy, she offers a people-first approach to business leadership, design, and operations. Stacey helped guide Forest Millwork through Hurricane Helene’s devastation, reopening its showroom and establishing a new 27,000-square-foot manufacturing facility within a year. Passionate about developing women in construction and strengthening her community, she supports workforce development, Professional Women in Building, and local nonprofits. She also co-led the #FeedWNC food drive, collecting more than 2,000 pounds of food for MANNA FoodBank.
Star Robertson is Director of Group Sales for Parks Hospitality Group, representing Embassy Suites and DoubleTree by Hilton Asheville Downtown. With more than 15 years in Asheville’s hospitality industry, she has built a reputation for driving business growth through meaningful relationships, creative sales strategies, and exceptional leadership. Named Parks Hospitality Group’s Sales Manager of the Year, Star also serves as Vice President of Diversity, Equity & Inclusion for MPI Carolinas and received the chapter’s 2025 Corey D. Bizzell Award of Excellence. She is a passionate advocate for mentorship, industry inclusion, and strengthening Asheville’s hospitality community.
Suzy Phillips, Owner and Founder of Gypsy Queen Cuisine and Simple Cafe, has transformed a food truck into a thriving, multifaceted culinary business while helping reshape Asheville’s food-truck industry. A passionate advocate for women, immigrants, and aspiring entrepreneurs, she mentors women in hospitality, creates opportunities for emerging businesses, and supports her employees through meaningful wages and benefits. Through her businesses and nonprofit Our Global Table, Suzy champions inclusivity, food security, and community connection.
Tammy Potter, Business Development Manager at Best Buy Metals, is a natural connector who turns relationships into meaningful business and community partnerships. Through her work with contractors, nonprofits, the Asheville Chamber, and local organizations, she consistently creates opportunities for others to grow and succeed. Known for her servant leadership and generosity, Tammy brings people together, strengthens community connections, and demonstrates that extraordinary leadership begins with showing up and making a difference.
Tana Kramer, Founder and CEO of TK Solutions, helps women-led businesses build profitability and sustainable growth through strategic financial leadership. Combining extensive experience in finance and operations, she created an integrated fractional finance model that gives growing businesses access to bookkeeping, controller oversight, and CFO-level guidance. Tana is passionate about making financial knowledge accessible, empowering women entrepreneurs to make confident decisions, and building a business that creates meaningful opportunities for both clients and employees.
Tina Kinsey, Chief Administrative Officer at Asheville Regional Airport, has helped transform AVL through strategic leadership, innovation, and a commitment to regional growth. During her 15-plus-year career, she helped expand air service by more than 20 nonstop destinations and increase seat capacity by over 230%. A nationally recognized aviation leader and mentor, Tina has championed opportunities for women in a traditionally male-dominated industry while helping strengthen Asheville’s economic vitality and national visibility.
Tracy Eames, Founder and CEO of TEAMES & CO, helps business owners, family businesses, and nonprofits navigate growth, succession, and organizational change. Since founding her consulting firm in 2019, she has developed innovative leadership programs that empower emerging leaders and build stronger teams. A Goldman Sachs 10,000 Small Businesses alum, Tracy also mentors entrepreneurs through Venture Asheville, reviews NC IDEA grants, serves on the EcoForesters board, and supports local nonprofits through education, coaching, and accessible consulting services.
Vic Isley is President & CEO of Explore Asheville and the Buncombe County Tourism Development Authority. With 30 years of tourism leadership experience, she has strengthened Asheville’s national profile, expanded economic opportunities, and championed local businesses. Her leadership during COVID-19 and Hurricane Helene helped generate millions in recovery funding for Western North Carolina. A dedicated mentor and advocate for women in leadership, Vic leads through collaboration, innovation, and community investment, demonstrating how tourism can strengthen not only a destination but the people who call it home.
Yvette Jives is the Founder of HERS, LLC, where she works to reduce healthcare disparities and improve access to care for underserved communities. With more than 35 years of healthcare experience, she transformed her personal ovarian cancer journey into a mission of patient advocacy, education, and resource navigation. An Asheville native, Yvette is also President of the Burton Street Community Association and a dedicated mentor, author, and community advocate. Through her leadership, she empowers women, strengthens underserved communities, and builds pathways to more equitable healthcare.