Adapting to the latest technologies doesn’t have to be difficult — if you’ve got a team like Coda Software Solutions on your side.
Coda’s mission is to make technology easy. They create software, deploy digital employees and launch marketing campaigns that drive results. Because technology has always been — and especially is now — changing so incredibly rapidly, they focus on platform-agnostic solutions to solving business problems instead of putting their time and energy into a single platform.
In other words: Yesterday’s darling can quickly become today’s has-been, but the principles and methodologies for delivering results remain consistent.
We sat down and spoke with James Curran, the founder of Coda Software Solutions, about how he chose Asheville, why AI has been such a thrilling new technology for their team and the impacts they hope to have on their clients’ lives.
Where did your vision begin? How has it grown?
The vision began by just wanting to help. I was at a marketing conference, and the vendor was launching their big version two of their software. I noticed that most of the people in the room were nervous about making the leap.
I just had this epiphany that I could help, and from those small beginnings, it organically grew to more clients and adding more value to the world. I am really on the forefront of seeing what the needs are in the marketplace and how I can take my decades of technology experience solving problems at all levels to people who would much rather have things taken care of for them.
Ultimately, we are faith-based, responsibility-oriented servants who believe in human transformation and prosperity.
“I take my decades of technology experience solving problems at all levels to people who would much rather have things taken care of for them.”
What made you choose the Asheville area?
Asheville grabbed us a little over five years ago.
We’re from the Tampa Bay area and came to Asheville for vacation. Given that my wife and business partner are from Europe, where there are mountains, waterfalls and seasons, she wasn’t exactly happy there. Once we realized that we could have access to cool culture and amazing nature, we decided to make the move.
What has been your greatest challenge? Your greatest victory?
Our greatest challenge and victory have been very much intertwined: the shift to an AI-first world.
This dramatic change has allowed us to move away from just focusing on marketing and sales funnel results to making larger impacts with custom software that delivers far better results than would be possible without AI. And we couple those innovations with digital employees that multiply value and impact. This is the greatest time to be alive, and we’re leaning into this leverage to serve both our mission and the missions of our clients.
“Focus on delivering value over flashy technology, because in the end, everything we do is about making our clients’ lives better. If it doesn’t do that, it’s not worth investing in.“
If you had to give one piece of advice to someone just starting out in your field, what would it be?
Focus on delivering value over flashy technology, because in the end, everything we do is about making our clients’ lives better. If it doesn’t do that, it’s not worth investing in.